ESSCA Online Campus Summer/Winter School is aimed at any students who would like to learn about Manager 4.0 and explore the different responsabilities and challenges that come with this role.

• First-year university (or similar) studies completed in any discipline.
• English proficiency: Conversational (level B2 Common European Framework: CEFR).

• The Strategic Role of International Human Resource Management
• The Impact of Culture on Human Resource Management
• Recruitment and Selection
• Compensation Strategies and Performance Management
• Training and Development in the Era of Gamification

• Manager 4.0 in the Twenty-First Century
• Ethics and Social Implications in Business Situations
• Making Decisions while Managing Change, Risk, and Uncertainty
• Employee Relations and Wellbeing
• Management and social media: Touchpoint

You will be working on a team project during this course: Put yourself in the shoes of an HR. During this project, you will have to:

• Analyze a French multinational company and go through the different HR functions.
• Set a recruitment strategy for a position, then choose appropriate selection tools to identify the best candidate for this position.
• Determine the compensation and benefits package. In the end, you will design two different training sessions to help the selected candidate integrate into the company.

At the end of this course, you will be able to:

• Apply digital tools and technology in HRM functions and HRM-related missions.
• Make better HR decisions in the different functions such as recruitment, selection, rewards, performance management, and development initiatives.
• Assess ethical and social implications in various business situations.
• Lead organizational change in multinational companies as a manager 4.0 in the digital era.

• Duration: 2 weeks
• Live online sessions: each week live sessions will be organised with the professor
• Autonomous work (with and without interaction with the professor): around 15 hours each week
• Minimum number of participants to open the course: 5 students

If you wish to transfer ESSCA Online Campus academic credit, obtain written approval from the dean or adviser at your home institution prior to your registration at ESSCA Online Campus. Such approval is for your protection only; it is not required by Summer/Winter School at ESSCA Online Campus, which cannot approve credits for transfer. We will provide transcript to have grades sent to your home institution.

• ID / Passport / Student ID
• English proficiency document signed by a professor (provided by ESSCA) or English test results (TOEFL, TOEIC, IELTS, Duolingo)
• Diploma (graduate students)/ Unofficial transcript (undergraduate: junior & senior year)
• Most recent transcripts of records (and official translations to English or French)
• Letter(s) of recommendation (optional)
• CV / Resume (optional)

ESSCA Online Campus Summer/Winter School is aimed at anyone who wants to:

• Discover a cross-cultural experience in group projects that prepare them to communicate successfully in an international world.
• Have coaching from teachers who will help guide them through challenges and identify opportunities for their future.
• Gain insights into certain subjects and explore their options before choosing a Master’s degree.
• Improve their postgraduate knowledge and apply this knowledge to their professional life.
• Acquire new skills rewarded with ECTS credits with a balance between theory and practice.

• First-year university (or similar) studies completed in any discipline.
• English proficiency: Conversational (level B2 Common European Framework: CEFR).

This course is a mix of synchronous, asynchronous and autonomous preparation. Live sessions will be recorded but your presence in the live sessions is mandatory.

Time zone for live sessions: Central European Time (CET).

During your course, you will attend each week live sessions with the professor.

• Learn about innovation life cycle, consumer adoption of innovation, user centered innovation as well as persona method.
• Work on design thinking, societal trends, creativity development

• Boost your creativity and discover, ideation, innovation brainstorming, creative techniques.

• Study innovation scooting, value of an innovation, open innovation (startups, partner companies, universities and consumer), intellectual property

• Deepen the following subject: Innovation and technology management, innovation development process, new product development
• Learn how to plan a communication and innovation launch campaign.

Throughout the course, students will develop an innovation project from definition of target consumer to the creation of a prototype as well as the preparation of a launch campaign construction of an innovation.

You will learn how to:

• Apply current theories and concepts of sustainable innovation management.
• Carry out an innovation project.
• Develop creative potential.

By the end of the course, you will be able to use creative process to conceive innovation and create an innovation project.

• Duration: 3 weeks
• Live online sessions: each week live sessions will be organized with the professor
• Autonomous work (with and without interaction with the professor): around 15 hours each week
• Minimum number of participants to open the course: 5 students

If you wish to transfer ESSCA Online Campus academic credit, obtain written approval from the dean or adviser at your home institution prior to your registration at ESSCA Online Campus. Such approval is for your protection only; it is not required by Summer/Winter School at ESSCA Online Campus, which cannot approve credits for transfer. We will provide transcript to have grades sent to your home institution.

• ID / Passport / Student ID
• English proficiency document signed by a professor (provided by ESSCA) or English test results (TOEFL, TOEIC, IELTS, Duolingo)
• Diploma (graduate students)/ Unofficial transcript (undergraduate: junior & senior year)
• Most recent transcripts of records (and official translations to English or French)
• Letter(s) of recommendation (optional)
• CV / Resume (optional)

ESSCA Online Campus Summer/Winter School is aimed at anyone who wants to:

• Live a cross-cultural experience online with students from students from all around the world.
• Have coaching from teachers who will help guide them through challenges and identify opportunities for their future.
• Gain insights into certain subjects and explore their options before choosing a Master’s degree.
• Improve their knowledge and apply this knowledge to their professional life.
• Acquire new skills rewarded with ECTS credits with a balance between theory and practice.

This specific course is aimed at anyone who wants to be:

• Fluent with digital & virtual marketing techniques of luxury and fashion brands.
• Creative & flexible to come up with ideas in order to establish digital content.
• Structured & completed to develop and implement a digital & virtual marketing strategy plan.
• Advanced to comprehend both digital marketing and luxury marketing.

• First-year university (or similar) studies completed in any discipline.
• English proficiency: Conversational (level B2 Common European Framework: CEFR).

This course is a mix of synchronous, asynchronous and autonomous preparation. Live sessions will be recorded but your presence in the live sessions is highly recommended.

Time zone for live sessions: Central European Time (CET).

During your course, you will attend each week live sessions with the professor.

Explore today’s ever-changing the luxury and fashion industries that transform and evolve along with digital & virtual marketing:

• Understand and analyze digital transformation and latest digital advancements
• Learn about targeted audience for luxury and fashion

• Analyze digital marketing activities and digital contents
• Establish digital marketing objectives and new digital approaches
• Explore and integrate the recent shifts moving towards digital & virtual (Digital fashion / Metaverse & NFT /  Omnichannel marketing / Ethical & sustainable / DEI-oriented)

• Select the strategic approach & conceive elaborated digital content
• Deliver results online & implement an integrated digital marketing strategy plan

• Conceive relevant, tailored, and engaging digital content and implement integrated digital marketing strategy plan.

You will:

• Absorb all the academic knowledge of digital & virtual marketing and up-to-date market evolution of luxury & fashion.
• Interpret and transmit core values of luxury & fashion through digital & virtual marketing techniques to create a digital added value.
• Apply learned skills and create relevant, tailored, and engaging digital content using different digital platforms.
• Create and implement an integrated digital marketing strategy plan from A to Z.
• Exploit the opportunities to become the next gen leader in digital & virtual marketing for luxury brands.

• Duration: 2 weeks
• Live online sessions: each week live sessions will be organised with the professor
• Autonomous work (with and without interaction with the professor): around 15 hours each week
• Minimum number of participants to open the course: 5 students

If you wish to transfer ESSCA Online Campus academic credit, obtain written approval from the dean or adviser at your home institution prior to your registration at ESSCA Online Campus. Such approval is for your protection only; it is not required by Summer/Winter School at ESSCA Online Campus, which cannot approve credits for transfer. We will provide transcript to have grades sent to your home institution.

• ID / Passport / Student ID
• English proficiency document signed by a professor (provided by ESSCA) or English test results (TOEFL, TOEIC, IELTS, Duolingo)
• Diploma (graduate students)/ Unofficial transcript (undergraduate: junior & senior year)
• Most recent transcripts of records (and official translations to English or French)
• Letter(s) of recommendation (optional)
• CV / Resume (optional)

• Anyone who wants to understand how innovations are created by companies.
• Anyone who has an idea of innovation but does not know how to find the relevant target and how to make it marketable.
• Anyone who aims to launch an entrepreneurial project. Throughout this MOOC, you will have the opportunity to test out your capacity for finding innovative ideas. When your business is up and running, you and your business will benefit from your ability to reproduce the methods you will learn during this course.
• Engineers who understand the technological aspects of innovation and would like to improve their understanding of marketing and user aspects.

This course is asynchronous and autonomous. You can share with other participants and the team on the forums.

Week 0 : Explore the platform and see how the course works

Week 1 : Define a target user

Week 2 : Identify the needs of your target user

Week 3 : Use creative methods to develop an innovative idea

Week 4 : Define the value of an innovative idea

You can choose between two learning routes, depending on how much time you would like to commit.

• The Discovery Route will teach you how the innovation process works. You will be required to watch the teaching videos and take the quizzes. This will take you around one and a half hours per week. If you successfully complete the quizzes, you will receive a statement of participation.
• The Creative Route will allow you to experiment with the techniques and tools which are taught, and by the end of the course you will have come up with your own innovation. To take the Creative Route you must complete all the course activities; this includes watching the videos, taking the comprehension quizzes, submitting your own project and evaluating the work of other students. This will require a time commitment of around four hours a week, and you will receive a Certificate of Completion from ESSCA.

ESSCA Online Campus Summer/Winter School is aimed at anyone who wants to:

• Discover a cross-cultural experience in group projects that prepare them to communicate successfully in an international world.
• Have coaching from teachers who will help guide them through challenges and identify opportunities for their future.
• Gain insights into certain subjects and explore their options before choosing a Master’s degree.
• Improve their postgraduate knowledge and apply this knowledge to their professional life.
• Acquire new skills rewarded with ECTS credits with a balance between theory and practice.

• First-year university (or similar) studies completed in any discipline.
• English proficiency: Conversational (level B2 Common European Framework: CEFR).

Discover and learn about luxury marketing strategy and brand management with a focus on French luxury brands.

• Discover the concept of luxury, dynamics of the luxury industry, key trends in the luxury market and luxury consumption. You will also be introduced to the specific nature of luxury brands.
• Learn about how luxury brands are created, built and managed.

• Discover how to develop the luxury marketing mix with a focus on the specific nature of luxury products, communications and retail strategy.

• Study market opportunities and lay the foundations for the creation of a new luxury brand by defining a consumer target.
• Develop an innovative proposition with strong potential in the market.

• Discover fragrance marketing strategy in a global context with a focus on French fragrance brands.

To sum up you will be working on team projects during this course:

• Bring a brand to life by developing an innovative marketing mix and launch plan.
• Carry out research on a fragrance brand and create a new product for a fragrance brand.

You will:

• Understand the specific nature of luxury brands
• Apply current theories and concepts of luxury marketing strategy and brand management
• Demonstrate the ability to analyse marketing situations, identify key issues, and to recommend solutions
• Develop problem-solving capabilities with real life examples, case studies and marketing challenges
• Practice creative and critical thinking to find innovative solutions
• Develop communication skills relevant for working in marketing

You will acquire a better understanding of what it means to create, build and manage luxury brands. You will develop analytical skills and demonstrate creativity, and strategic thinking. You will emerge with practical experience in the process of proposing innovative solutions. By the end of the course, you will have made your first moves to becoming a luxury brand manager.

• Duration: 4 weeks
• Live online sessions: each week live sessions will be organised with the professor
• Autonomous work (with and without interaction with the professor): around 15 hours each week
• Minimum number of participants to open the course: 5 students

If you wish to transfer ESSCA Online Campus academic credit, obtain written approval from the dean or adviser at your home institution prior to your registration at ESSCA Online Campus. Such approval is for your protection only; it is not required by Summer/Winter School at ESSCA Online Campus, which cannot approve credits for transfer. We will provide transcript to have grades sent to your home institution.

• ID / Passport / Student ID
• English proficiency document signed by a professor (provided by ESSCA) or English test results (TOEFL, TOEIC, IELTS, Duolingo)
• Diploma (graduate students)/ Unofficial transcript (undergraduate: junior & senior year)
• Most recent transcripts of records (and official translations to English or French)
• Letter(s) of recommendation (optional)
• CV / Resume (optional)

ESSCA Online Campus Summer/Winter School is aimed at anyone who wants to:

• Discover a cross-cultural experience in group projects that prepare them to communicate successfully in an international world.
• Have coaching from teachers who will help guide them through challenges and identify opportunities for their future.
• Gain insights into certain subjects and explore their options before choosing a Master’s degree.
• Improve their postgraduate knowledge and apply this knowledge to their professional life.
• Acquire new skills rewarded with ECTS credits with a balance between theory and practice.

• First-year university (or similar) studies completed in any discipline.
• English proficiency: Conversational (level B2 Common European Framework: CEFR).

Discover and learn how to apply tools and methods to communicate effectively in an international context in various situations.

• You will learn about personal branding, create your own personal branding video, learn how to promote yourself/ your brand through an Elevator Pitch and how to grow your network.

• You will learn about best practice in employee engagement and how to inspire, motivate and retain talent.

• You will learn how to use ‘Cultural Intelligence’ (CQ) to identify and analyze cultural differences in-company, internationally and across generations.
• You will discover best practices and be able to apply tools and methods in creative ways to ensure understanding collaboration and productivity in your team and predict/prevent conflict.

• You will learn to analyze situations and use tools and methods to find creative, agile and responsible solutions in challenging situations.

• You will learn about Leadership responsibility to both employees and other stakeholders and be able to demonstrate that you are capable of creating action plans which balance the interests of a company’s many stakeholders, such as shareholders, senior management executives, customers, suppliers, financiers, the government and the community.

You will develop your Personal Brand and create a plan to build and expand your network. By exploring different concepts of leadership, you will take on diverse roles in various situations to, for example, promote a start-up or advise a company on how to avoid cultural conflict or how to manage working across generations.

You will:

• Develop managerial skills based on principles of responsibility.
• Demonstrate capacities of creative and critical thinking.
• Apply a global mindset to business, management and citizenship.

Based on a workshop approach, you will learn to adapt their communication to various situations and thus become a more impactful leader.

By the end of the course, you will be able to communicate responsibly at leadership level with impact and agility to different audiences and in different environments.

• Duration: 3 weeks
• Live online sessions: each week live sessions will be organised with the professor
• Autonomous work (with and without interaction with the professor): around 15 hours each week
• Minimum number of participants to open the course: 5 students

If you wish to transfer ESSCA Online Campus academic credit, obtain written approval from the dean or adviser at your home institution prior to your registration at ESSCA Online Campus. Such approval is for your protection only; it is not required by Summer/Winter School at ESSCA Online Campus, which cannot approve credits for transfer. We will provide transcript to have grades sent to your home institution.

• ID / Passport / Student ID
• English proficiency document signed by a professor (provided by ESSCA) or English test results (TOEFL, TOEIC, IELTS, Duolingo)
• Diploma (graduate students)/ Unofficial transcript (undergraduate: junior & senior year)
• Most recent transcripts of records (and official translations to English or French)
• Letter(s) of recommendation (optional)
• CV / Resume (optional)