Overview

Jun 2022
Register by Jun 27 2022
1 week
English
Certificate of achievement
Credits: 1 ECTS

Choose your session

Start: Jun 27 End: Jul 03
Register by Jun 27 2022
Language: English
UNDERGRADUATE
210 €
Start: Jun 27 End: Jul 03
Register by May 22 2022
Language: English
GRADUATE
210 €

Course information

  • Duration: 1 week
  • Live online sessions: each week 2 live sessions of 2 hours will be organized with the professor
  • Autonomous work (with and without interaction with the professor)

We offer two levels for this course:
– one session for undergraduate students,
– one session that concerns only postgraduate students (minimum 4 years of studies).
Please choose the level that fits your profile when you register.

Apply 10% early birds discount with the code: EOC-SUMMER-22

  • Marketing of Fragrance: Who is this course for?

    ESSCA Online Campus Summer/Winter School is aimed at anyone who wants to:

    • Live a cross-cultural experience online with students from students from all around the world
    • Have coaching from teachers who will help guide them through challenges and identify opportunities for their future.
    • Gain insights into certain subjects and explore their options before choosing a Master’s degree.
    • Improve their postgraduate knowledge and apply this knowledge to their professional life.
    • Acquire new skills rewarded with ECTS credits with a balance between theory and practice.

    Prerequisite

    For undergraduate students:
    – English proficiency: Conversational (level B2 Common European Framework: CEFR).
    – Good internet connexion.

    For postgraduate students:
    – 4-years university (or similar) studies completed in any discipline.
    – English proficiency: Conversational (level B2 Common European Framework: CEFR).
    – Good internet connexion.

  • What is the content of this program?

    This course is a mix of synchronous, asynchronous and autonomous preparation. Live sessions will be recorded but your presence in the live sessions is highly recommended.
    Time zone for live sessions: Central European Time (CET).

    During your course, you will attend each week live sessions with the professor.

    You will be introduced to what is unique about fragrance marketing strategy. You will learn about how to develop the marketing mix for a fragrance brand, with a focus on the specific nature of fragrance products, price, retail and communications strategy. You will also study how to launch a new fragrance.

    Introduction to Fragrance

    • The beauty and fragrance market
    • The fragrance consumer
    • Fragrance marketing strategy key principles

    Fragrance Marketing Mix

    • The 4P’s of fragrance marketing
    • Case study: how to launch a new fragrance

    Project

    You will work on a luxury fragrance marketing project.

  • How will this program benefit my career?

    You will:

    • Understand the specific nature of fragrance brands and products
    • Apply current theories and concepts of luxury marketing strategy and brand management.
    • Demonstrate the ability to analyse marketing situations, identify key issues, and to recommend solutions
    • Develop problem-solving capabilities with real life examples, case studies and marketing challenges
    • Practice creative and critical thinking to find innovative solutions
    • Develop communication skills relevant for working in marketing
  • How to apply?

    Practical information

    • Duration: 1 week
    • Live online sessions: each week live sessions will be organised with the professor
    • Autonomous work (with and without interaction with the professor): around 17 hours each week
    • Minimum number of participants to open the course: 5 students

    This course is part of a set of 3 courses. You can combine it with our 2 other relevant courses: “Luxury fashion branding & consumer experience” (3 ECTS) and “Digital influence on the luxury & fashion industry” (2 ECTS).

    We offer two levels for this course: a session addressed only to undergraduates and another session that concerns only graduates. Please choose the level that fits your profile when you register.

    Transfer Credit

    If you wish to transfer ESSCA Online Campus academic credit, obtain written approval from the dean or adviser at your home institution prior to your registration at ESSCA Online Campus. Such approval is for your protection only; it is not required by Summer/Winter School at ESSCA Online Campus, which cannot approve credits for transfer. We will provide transcript to have grades sent to your home institution.

  • What documents are required to apply for this program?
    • ID / Passport / Student ID
    • English proficiency document signed by a professor (provided by ESSCA) or English test results (TOEFL, TOEIC, IELTS, Duolingo)
    • Diploma (graduate students)/ Unofficial transcript (undergraduate: junior & senior year)
    • Most recent transcripts of records (and official translations to English or French)
    • Letter(s) of recommendation (optional)
    • CV / Resume (optional)
I think the course was really in depth. I know more about luxury marketing which is very different from global marketing.
Pui Yan Law
Hong Kong
It’s an interesting experience as we met people from other countries, even though it is only online, and we can discover cross-cultural differences in discussions.
Yuge Nie
Hong Kong
My teammates inspired me. We could complete each other's gap in doing the group projects. We have our special parts, but we still brainstorm together.
Meidiana Nurul Islami
Indonesia

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