Overview

Jun 2022
Register by Jun 17 2022
2 weeks
English
Certificate of achievement
Credits: 2 ECTS
100% online

Choose your session

Start: Jun 13 End: Jun 26
Register by Jun 17 2022
Language: English
UNDERGRADUATE
420 €
Start: Jun 13 End: Jun 26
Register by May 16 2022
Language: English
POSTGRADUATE
420 €

Course information

This course is designed for you to understand how digital & virtual marketing has become more than critical for luxury and fashion and be capable of conceiving and implementing a digital marketing strategy plan.

This course aims to help students understand how today’s evolving luxury and fashion are adapting to new digital paradigms of value creation.

Discovering recent shifts in luxury & fashion towards digital approaches, we explore how digital is pushing the boundaries of luxury & fashion. You will be able to conceive and implement an integrated digital & virtual marketing strategy plan with relevant, tailored, and engaging digital content for brands.

  • Duration: 2 weeks
  • Live online sessions: each week 2 live sessions of 2 hours will be organized with the professor.
  • Autonomous work (with and without interaction with the professor): around 15 to 20 hours each week.

We offer two levels for this course:
– one session for undergraduate students,
– one session that concerns only postgraduate students (minimum 4 years of studies).
Please choose the level that fits your profile when you register.

Apply 10% early birds discount with the code: EOC-SUMMER-22

  • Luxury Fashion Digital Marketing: Who is this course for?

    ESSCA Online Campus Summer/Winter School is aimed at anyone who wants to:

    • Live a cross-cultural experience online with students from students from all around the world.
    • Have coaching from teachers who will help guide them through challenges and identify opportunities for their future.
    • Gain insights into certain subjects and explore their options before choosing a Master’s degree.
    • Improve their knowledge and apply this knowledge to their professional life.
    • Acquire new skills rewarded with ECTS credits with a balance between theory and practice.

    This specific course is aimed at anyone who wants to be:

    • Fluent with digital & virtual marketing techniques of luxury and fashion brands.
    • Creative & flexible to come up with ideas in order to establish digital content.
    • Structured & completed to develop and implement a digital & virtual marketing strategy plan.
    • Advanced to comprehend both digital marketing and luxury marketing.

    Prerequisite

    For undergraduate students:
    – English proficiency: Conversational (level B2 Common European Framework: CEFR).
    – Good internet connexion.

    For postgraduate students:
    – 4-years university (or similar) studies completed in any discipline.
    – English proficiency: Conversational (level B2 Common European Framework: CEFR).
    – Good internet connexion.

  • What is the content of this program?

    This course is a mix of synchronous, asynchronous and autonomous preparation. Live sessions will be recorded but your presence in the live sessions is highly recommended.

    Time zone for live sessions: Central European Time (CET).

    During your course, you will attend each week live sessions with the professor.

    Explore today’s ever-changing the luxury and fashion industries that transform and evolve along with digital & virtual marketing:

    Digital marketing introduction to luxury and fashion

    • Understand and analyze digital transformation and latest digital advancements
    • Learn about targeted audience for luxury and fashion

    Digital marketing techniques and practices of luxury and fashion

    • Analyze digital marketing activities and digital contents
    • Establish digital marketing objectives and new digital approaches
    • Explore and integrate the recent shifts moving towards digital & virtual (Digital fashion / Metaverse & NFT /  Omnichannel marketing / Ethical & sustainable / DEI-oriented)

    Digital Marketing strategy development and implementation of luxury and fashion

    • Select the strategic approach & conceive elaborated digital content
    • Deliver results online & implement an integrated digital marketing strategy plan

    Project

    • Conceive relevant, tailored, and engaging digital content and implement integrated digital marketing strategy plan.
  • How will this program benefit my career?

    You will:

    • Absorb all the academic knowledge of digital & virtual marketing and up-to-date market evolution of luxury & fashion.
    • Interpret and transmit core values of luxury & fashion through digital & virtual marketing techniques to create a digital added value.
    • Apply learned skills and create relevant, tailored, and engaging digital content using different digital platforms.
    • Create and implement an integrated digital marketing strategy plan from A to Z.
    • Exploit the opportunities to become the next gen leader in digital & virtual marketing for luxury brands.
  • How to apply?

    Practical information

    • Duration: 2 weeks
    • Live online sessions: each week 2 live sessions of 2 hours will be organized with the professor
    • Autonomous work (with and without interaction with the professor): around 15 to 20 hours each week
    • Minimum number of participants to open the course: 5 students

    This course is part of a set of 3 courses. You can combine it with our 2 other relevant courses: “Luxury fashion branding & consumer experience” (3 ECTS) and “Marketing of fragrance” (1 ECTS).

    We offer two levels for this course: a session addressed only to undergraduates and another session that concerns only graduates. Please choose the level that fits your profile when you register.

    Transfer Credit

    If you wish to transfer ESSCA Online Campus academic credit, obtain written approval from the dean or adviser at your home institution prior to your registration at ESSCA Online Campus. Such approval is for your protection only; it is not required by Summer/Winter School at ESSCA Online Campus, which cannot approve credits for transfer. We will provide transcript to have grades sent to your home institution.

  • What documents are required to apply for this program?
    • ID / Passport / Student ID
    • English proficiency document signed by a professor (provided by ESSCA) or English test results (TOEFL, TOEIC, IELTS, Duolingo)
    • Diploma (graduate students)/ Unofficial transcript (undergraduate: junior & senior year)
    • Most recent transcripts of records (and official translations to English or French)
    • Letter(s) of recommendation (optional)
    • CV / Resume (optional)
I think the course was really in depth. I know more about luxury marketing which is very different from global marketing.
Pui Yan Law
Hong Kong
It’s an interesting experience as we met people from other countries, even though it is only online, and we can discover cross-cultural differences in discussions.
Yuge Nie
Hong Kong
My teammates inspired me. We could complete each other's gap in doing the group projects. We have our special parts, but we still brainstorm together.
Meidiana Nurul Islami
Indonesia

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