Digital Influence on the Luxury & Fashion Industry

ESSCA Online Campus Summer/Winter School is aimed at anyone who wants to:

• Live a cross-cultural experience online with students from students from all around the world.
• Have coaching from teachers who will help guide them through challenges and identify opportunities for their future.
• Gain insights into certain subjects and explore their options before choosing a Master’s degree.
• Improve their knowledge and apply this knowledge to their professional life.
• Acquire new skills rewarded with ECTS credits with a balance between theory and practice.

This specific course is aimed at anyone who wants to be:

• Fluent with digital & virtual marketing techniques of luxury and fashion brands.
• Creative & flexible to come up with ideas in order to establish digital content.
• Structured & completed to develop and implement a digital & virtual marketing strategy plan.
• Advanced to comprehend both digital marketing and luxury marketing.

• First-year university (or similar) studies completed in any discipline.
• English proficiency: Conversational (level B2 Common European Framework: CEFR).

This course is a mix of synchronous, asynchronous and autonomous preparation. Live sessions will be recorded but your presence in the live sessions is highly recommended.

Time zone for live sessions: Central European Time (CET).

During your course, you will attend each week live sessions with the professor.

Explore today’s ever-changing the luxury and fashion industries that transform and evolve along with digital & virtual marketing:

• Understand and analyze digital transformation and latest digital advancements
• Learn about targeted audience for luxury and fashion

• Analyze digital marketing activities and digital contents
• Establish digital marketing objectives and new digital approaches
• Explore and integrate the recent shifts moving towards digital & virtual (Digital fashion / Metaverse & NFT /  Omnichannel marketing / Ethical & sustainable / DEI-oriented)

• Select the strategic approach & conceive elaborated digital content
• Deliver results online & implement an integrated digital marketing strategy plan

• Conceive relevant, tailored, and engaging digital content and implement integrated digital marketing strategy plan.

You will:

• Absorb all the academic knowledge of digital & virtual marketing and up-to-date market evolution of luxury & fashion.
• Interpret and transmit core values of luxury & fashion through digital & virtual marketing techniques to create a digital added value.
• Apply learned skills and create relevant, tailored, and engaging digital content using different digital platforms.
• Create and implement an integrated digital marketing strategy plan from A to Z.
• Exploit the opportunities to become the next gen leader in digital & virtual marketing for luxury brands.

• Duration: 2 weeks
• Live online sessions: each week live sessions will be organised with the professor
• Autonomous work (with and without interaction with the professor): around 15 hours each week
• Minimum number of participants to open the course: 5 students

If you wish to transfer ESSCA Online Campus academic credit, obtain written approval from the dean or adviser at your home institution prior to your registration at ESSCA Online Campus. Such approval is for your protection only; it is not required by Summer/Winter School at ESSCA Online Campus, which cannot approve credits for transfer. We will provide transcript to have grades sent to your home institution.

• ID / Passport / Student ID
• English proficiency document signed by a professor (provided by ESSCA) or English test results (TOEFL, TOEIC, IELTS, Duolingo)
• Diploma (graduate students)/ Unofficial transcript (undergraduate: junior & senior year)
• Most recent transcripts of records (and official translations to English or French)
• Letter(s) of recommendation (optional)
• CV / Resume (optional)