Overview

May 2022
Register by May 25 2022
6 week
English
Certificate of achievement
Credits: 6 ECTS
100% online

Choose your session

Start: May 23 End: Jul 03
Register by May 25 2022
Language: English
UNDERGRADUATE
1,008 €
Start: May 23 End: Jul 03
Register by May 16 2022
Language: English
POSTGRADUATE
1,008 €

Course information

ESSCA Online Campus Summer/Winter School is aimed at anyone who wants to:

  • Discover a cross-cultural experience in group projects that prepare them to communicate successfully in an international world.
  • Have coaching from teachers who will help guide them through challenges and identify opportunities for their future.
  • Acquire new skills rewarded with ECTS credits with a balance between theory and practice.
  • Apply these skills to your professional life.

Prerequisite
For undergraduate students:
– English proficiency: Conversational (level B2 Common European Framework: CEFR).
– Good internet connexion.

For postgraduate students:
– 4-years university (or similar) studies completed in any discipline.
– English proficiency: Conversational (level B2 Common European Framework: CEFR).
– Good internet connexion.

  • What is the difference between Postgraduate and Undergraduate levels?

    Undergraduate and postgraduate use common asynchronous content taught by the same professor. The adaptation to the different levels will be done in the following way:

    • Adapted learning goals for postgraduate and undergraduate
    • Specific live sessions for undergraduate and postgraduate
    • Specific assessments for undergraduate and postgraduate
  • Luxury Digital Marketing Strategy: What is the content of this program?

    This program offers 3 courses on the themes of luxury fashion and digital for a total of 6 ECTS.

    All courses are a mix of synchronous, asynchronous, and autonomous preparation. Live sessions will be recorded but your presence in the live sessions is highly recommended.

    Time zone for live sessions: Central European Time (CET).

    During your program, you will attend each week live sessions with the professor.

    Luxury fashion branding & consumer experience

    • Discover and learn about luxury marketing strategy and brand management with a focus on French luxury brands.

    Practical info

    • Duration: 3 weeks
    • Date: May 23rd to June 12th
    • Live online sessions: each week 2 live sessions of 2 hours will be organized with the professor
    • Autonomous work (with and without interaction with the professor)

    More about this course: Luxury Fashion Branding & Consumer Experience

    Digital influence on the luxury & fashion industry

    • Learn how to build and manage luxury brands through a modern and digital perspective.

    Practical info

    • Duration: 2 weeks
    • Date: June 13th to June 26th
    • Live online sessions: each week 2 live sessions of 2 hours will be organized with the professor
    • Autonomous work (with and without interaction with the professor)

    More about this course: Digital Influence on the Luxury & Fashion Industry

    Marketing of fragrance

    • Discover brand strategy and the role of legendary brands in fragrance marketing (Chanel, Dior…).

    Practical info

    • Duration: 1 week
    • Date: June 27th to July 3rd
    • Live online sessions: each week 2 live sessions of 2 hours will be organized with the professor
    • Autonomous work (with and without interaction with the professor)

    More about this course: Marketing of Fragrance

    Project
    Different projects and activities will be proposed on the Canvas platform.

  • How to apply?

    Practical information

    • Duration: 6 weeks
    • Live online sessions: each week live sessions will be organized with the professor
    • Autonomous work (with and without interaction with the professor)
    • Minimum number of participants to open the program: 5 students

    Transfer Credit

    If you wish to transfer ESSCA Online Campus academic credit, obtain written approval from the dean or adviser at your home institution prior to your registration at ESSCA Online Campus. Such approval is for your protection only; it is not required by Summer/Winter School at ESSCA Online Campus, which cannot approve credits for transfer. We will provide transcript to have grades sent to your home institution.

  • What documents are required to apply for this program?
    • ID / Passport / Student ID
    • English proficiency document signed by a professor (provided by ESSCA) or English test results (TOEFL, TOEIC, IELTS, Duolingo)
    • Diploma (graduate students)/ Unofficial transcript (undergraduate: junior & senior year)
    • Most recent transcripts of records (and official translations to English or French)
    • Letter(s) of recommendation (optional)
    • CV / Resume (optional)
  • Tuition fees

    € 1 008 VAT*

    * 2022 prices. It may be subject to change – Contact us for further information.
    Early bird discount by applying the code EOC-SUMMER-22: 10% on tuition fees (before 31st of March 2022).

I think the course was really in depth. I know more about luxury marketing which is very different from global marketing.
Pui Yan Law
Hong Kong
It’s an interesting experience as we met people from other countries, even though it is only online, and we can discover cross-cultural differences in discussions.
Yuge Nie
Hong Kong
My teammates inspired me. We could complete each other's gap in doing the group projects. We have our special parts, but we still brainstorm together.
Meidiana Nurul Islami
Indonesia

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