Director of ESSCA ONLINE CAMPUS, Associate Professor of marketing and innovation, Dr. Orsolya Sadik-Rozsnyai develops the ESSCA online campus and designs online courses on innovation and creativity.
She has also designed the Creative Box MOOC: a free online training on creativity and innovation, open to all. Since its inception in 2015, the MOOC Creative Box has been awarded the title of Best MOOC created by a university or school and received the Teaser Award of the Year by a panel of industry experts, human resources managers and internet users.
Orsolya Sadik-Rozsnyai obtained her PhD in 2013 and her research focuses on innovation marketing and management. In particular, she studies customer expectations for radical technological innovations, such as autonomous cars. Some of her research is taken up by the professional press.
Before joining ESSCA, Orsolya Sadik-Rozsnyai worked for nearly 15 years at PSA Peugeot Citroën, in the field of innovation. She has acquired in-depth expertise in the field of technological innovations which she now integrates into her teaching.