As a former market trend consultant in the beauty industry working for international luxury brands, her expertise lies in conducting market & consumer trend analysis, innovation decoding along with digital evolution, and strategic synthesizing in order to help clients to accompany for their future development.
A passion for innovation and sharing her expertise has led her to join Essca as a lecturer so that she could convey professional experience and inspire the next future generation to be more self-innovative. She taught marketing courses related to innovation and creativity that is based on design thinking and design process, aiming to help students nurture critical thinking & entrepreneurial mindset and complete innovation project at a professional level.
Now she joins Essca Online Campus to develop the digital marketing course in luxury & fashion sectors with a more focused and contemporary scope to master digital luxury & fashion.
Some people want it to happen, some wish it would happen, others make it happen