Overview
Register by Jan 05 2025
Choose your session
Start: Jan 06 2025 End: Feb 10 2025 Register by Jan 05 2025 | Language: French | Register | |
Start: Jan 06 2025 End: Feb 10 2025 Register by Jan 05 2025 | Language: English | Register |
Course information
Innovation is a major part of business success. But what is innovation and how can you innovate? Can anyone do it in business or everyday life?
We think the answer to that question is yes, and we want to help you discover how you can innovate by sharing a simple process with you: four exploratory steps, creative but also realistic, designed to wake up the potential innovator in all of us.
MOOC Creative Box course is open to everyone, free and accessible online.
This course offers two types of certificate from ESSCA, a French prestigious business school. It is taught by a teacher keen to pass on cutting-edge knowledge to as many people as possible and richly illustrated with real-life examples. You will be invited to learn from interviews with big businesses and young entrepreneurs from startups.
To go further, we would recommend our short programs of ESSCA Online Campus to obtain ECTS credits and learn with a personnalised support during live sessions.
Course program
This course is asynchronous and autonomous. You can share with other participants and the team on the forums.
- Week 0. Explore the platform and see how the course works
- Week 1. Defining a target user
- Week 2. Identifying the needs of your target user
- Week 3. Using creative methods to develop an innovative idea
- Week 4. Defining the value of an innovative idea
Learning routes & Certificate
You can choose between two learning routes (Both routes certified by ESSCA):
- Discovery route will teach you how the innovation process works. You will be required to watch the teaching videos and take the quizzes. This will take you around one and a half hours per week. If you successfully complete the quizzes, you will receive a statement of participation.
- Creative route will allow you to experiment with the techniques and tools which are taught, and by the end of the course you will have come up with your own innovation. To take the Creative Route you must complete all the course activities; this includes watching the videos, taking the comprehension quizzes, submitting your own project and evaluating the work of other students. This will require a time commitment of around four hours a week, and you will receive a Certificate of Completion from ESSCA.
You will be accompanied throughout the MOOC by the professor of this MOOC and the team of ESSCA Online Campus.
You will also have the opportunity to exchange ideas with other participants at any time, and to experiment with peer to peer evaluation.
For any direct inquiries or to schedule a meeting: contact.onlinecampus@essca.eu
- Who is this course for?
This Mooc is aimed at:
- Anyone who wants to understand how innovations are created by companies.
- Anyone who has an idea of innovation but does not know how to find the relevant target and how to make it marketable.
- Anyone who aims to launch an entrepreneurial project. Throughout this MOOC, you will have the opportunity to test out your capacity for finding innovative ideas. When your business is up and running, you and your business will benefit from your ability to reproduce the methods you will learn during this course.
- Engineers who understand the technological aspects of innovation and would like to improve their understanding of marketing and user aspects.
- How will this course benefit you?
The overall aim of this MOOC is to give participants the opportunity to discover and implement a creative approach to innovation, by following a step-by-step innovation process at their own pace. You’ll discover and put into practice the whole innovation process and its tools to develop your creative skills in the service of innovation.
- Defining a target user
- Identifying a target user’s needs
- Generate innovation ideas using creativity techniques: concrete tools and methods
- Estimate the perceived value of an innovation idea by a user
- Is this course accredited?
The Creative Box MOOC has been EOCCS (EFMD) certified since 2017. EOCCS certifies the quality of the MOOC and the pedagogical expertise already acclaimed by thousands of learners.
In addition to the EOCCS accreditation, the 2017 “MOOC of the Year” award, presented by My MOOC, JDN, and Google, was given to this course, MOOC Creative Box in the category of Best MOOC Designed by a School or University.
- Who will you learn with?
Dr. Orsolya Sadik-Rozsnyai is a professor of Marketing at ESSCA.
She creates and teaches modules on marketing innovation and creativity and guides students in the development of innovations.
Before joining ESSCA, she worked in the innovation field at PSA Peugeot Citroën, a major French automaker, for nearly 15 years. She has also supported a number of entrepreneurs through the startup process.
As well as holding degrees from two business schools, l’ESCE Paris and KVIF Budapest, she also earned a Master in Change Management and a Research Master in Management.
She completed her PhD in the innovation department at the CNAM (Conservatoire National des Arts et Métiers) in 2013, in Paris.
Her research is centered on consumer behavior with regard to innovations in a multinational environment.
- How to apply?
- Duration: 5 weeks
- Enrollment and qualification are free.
- Asynchronous and autonomous
To enroll, click on Register
BE CONTACTED