Alexandre is a lecturer in Marketing with more than 15 years of marketing, business development and branding experience in B2B and B2C in various industries. He is also the co-founder of BMXX – an agency specialized in developing private label brands for sports nutrition. Prior to that, he worked in various positions related to account management and marketing in different multinational groups such as AIRFRANCE/KLM and BNP PARIBAS.

Since 2017 he has also served as an adjunct professor of Marketing B2B, Account Management, Branding and International Commerce. Enthusiastic and passionate about the academic fields of interest, he plays a major role in helping to develop and shape his courses, ensuring they are packed full of the latest theory and practical examples.

Alexandre holds a Master’s diploma in Marketing from the ESSEC Business School and the CNAM of Paris.

Remember that happiness is a way of travel, not a destination
- Roy Goodman